25th February 2021

Marketing For New Businesses

We want to discuss new businesses and what to do when you’re just starting out. Do you enlist the services of an SEO agency? Do you spend big when it comes to website design? Do you do it all yourself?

Often, when we have these discussions with our peers and colleagues, it can seem like everybody knows somebody who can create websites, from their brother’s best friend’s aunt or a recent partnership that formed with a colleague who has been doing something similar.

Word of mouth referral is great, but when it comes to embarking on a business venture that you are looking to take to the next level, it is vital to do your research and find a partnership that works for you. When approaching something like a website or online presence, you have to understand that there are a lot of different people that are involved in this very diverse equation.

Social Content Leamington Spa

When it comes to social or written content, the design of a website and the development of a website are not one and the same. You will often find graphic designers, for example, that build websites; graphic designers may be fantastic at giving you a very attractive website, but when it comes to the finer details of development they sometimes lack the skills to actually get your website found in search.

If we turn this on its head and look at finding someone good at developing websites, who can build a very secure, robust infrastructure and highlight all the necessities that you need; they may not have the ability to create something that is aesthetically pleasing on the front end or does not take user experience into account.

From our many years in marketing, we can source good people on both sides and communicate well to them. When it comes to a website design you really must look at a reputable company that has been around for a long time, that employs both front end designers and back end developers to provide you with a site that is both aesthetically pleasing and has the capacity and functionality to excel in search.

Powerful Marketing For New Businesses

The next stage of a powerful marketing strategy is to have a good partnership with content creators. You will need this right from the beginning for brochure materials, website content, potential press releases, and more. This is usually a combination of text, photography, and video production, as well as a number of graphic design elements to make up your fundamentals, and that is what we pride ourselves on here at gibsonhaus. We have great relationships with web design companies, but as that is a science unto itself we feel that we are best aligning our focusses in the creation of awesome content for you.

The reason we would recommend new businesses partner with a company like us is that we look on a very detailed level at what your goals are, examining where you are in your business plan, and we are flexible with coming on board with clients who are in the very early stages of development. We work out a content strategy and plan that works both for achieving your goals in the quickest possible time but is also realistic in terms of budget. Where you may struggle with using larger agencies is that they often have a one-size-fits-all package, or that their smaller packages are still too in-depth or expensive for an up and coming business. A heavy business strategy with a whole team of account managers just may not be feasible at this stage of the game.

While we can offer more in-depth services at gibsonhaus, we do understand that some of our clients don’t have these luxuries at this stage. Therefore, we can work with you to create something personal to you, recommend the appropriate people to design and build your website, and create all of the content that best represents your visions, values, and brand to enable you to be taken forward.

Supporting local new businesses

In future blogs, we will talk about specific marketing exercises and techniques that we would use when supporting local new businesses if this is something you would like to do yourself. You can also take the time to look at our SEO training seminars, which take place both online and in-person, to educate yourself and your team in the best practices for optimisation if you’re not currently at a stage where you can employ an agency full time.

We hope that you have found this of value and look forward to welcoming any enquiries you may have with gibsonhaus in future. Follow us on social media to keep up with our team!

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