Website Analytics

Determining your strategy is an integral part of effective analytics, and our team will work with you to understand your objectives to streamline an internet marketing services strategy that is focussed on growth for you and your business. Understanding the needs of your audience as well as your own is instrumental in getting this right.

Initially, we determine what objectives are important to you, and how we can measure those with key performance indicators (KPIs). Some objectives are clear cut and easy to define, like how visitors use your website and products or services sold, but some may require more in-depth thought and analysis. This is your account strategy and is how we begin your analytics consultant journey with us.

We can also track your Google performance, and action search engine optimisation techniques to boost your page rankings.

Once we are generating visitors to your site, we can dive deep into their journey, first by understanding where they have come from and the path they take within your site, and then what outcomes that resulted in. By assessing your visitor data, we can assess the fundamental “hit” and “miss” points and get to work at resolving those through split testing to refine your campaign.

After working with our clients for some time, we often realise that there are a number of trends that emerge, whether these are seasonal, annual, or in relation to key events that occur in the here and now. Our team get to work in assessing the trends, upturns, and downturns, and help you to align your efforts to capitalise on predicted future outcomes.

We’re all about empowering our clients and equipping you with the information your need to make the right decisions going forward. We tailor our reporting so that it is easily digestible but contains the key fundamental metrics you need to to make the right decisions with your business and social media marketing.